Damon Burton to Host a Live, Exclusive 3-Day SEO Training Optimize Live™️
Seasoned SEO expert and coach, Damon Burton, brings together industry experts for a three-day live training on SEO and
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Seasoned SEO expert and coach, Damon Burton, brings together industry experts for a three-day live training on SEO and AI optimization, August 17-19, 2026, in Layton, Uta
Layton, UT (PRUnderground) August 15th, 2026
Optimize Live™️, the hands-on SEO and AI optimization training program hosted by 19-year agency veteran and bestselling author Damon Burton, will hold its next live event August 17-19, 2026, at 1857 N Hill Field Rd in Layton, Utah. The three-day program covers the full range of search and AI optimization strategy, from foundational site architecture to advanced agency operations and client management. A limited number of in-person VIP seats and virtual attendance options via Zoom are available for agency owners, business owners, and entrepreneurs looking to build or expand their SEO capabilities.
The event draws its curriculum from his free book OutrankTM and method of the same name, which are the same strategies Burton applies for clients who invest $50,000 to $100,000 annually in SEO services. Attendees will work through the three core pillars of SEO, including optimized site structure, strategic content creation, and authority building through credibility signals. They will also learn how to earn visibility within AI-generated search environments such as ChatGPT, Google AI Overviews, and Claude.
“The biggest takeaway people consistently give me after these trainings,” Burton said, “is that it is about so much more than SEO. It is about how to run an agency.”
The three-day training also features a guest speaker lineup that spans digital advertising, enterprise UX, and marketing strategy:
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· Dennis Yu, a former Yahoo search engineer and the creator of the Dollar-a-Day marketing framework.
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· Adobe Principal Richie Taylor, whose work focuses on custom AI model training and enterprise creative production pipelines.
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· Marketing veteran Taylor Cameron, who manages white-label partnerships with Burton’s agency, will present on the business-model distinctions among white-label, gray-label, and referral SEO partnerships.
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· A fourth guest speaker, described by Burton as the single most impactful personal development resource he has encountered in 20 years, will also address the group on how strategically slowing down can drive greater long-term business performance.
Day three shifts into an advanced agency session where Burton shares how his team launches new client accounts using a 200-plus-task checklist in a matter of seconds, alongside a candid breakdown of how and where AI and automation belong in a real agency workflow. The final hours of the event are reserved for open Q&A and one-on-one guidance, a format that Burton says consistently ranks as the most requested feature at his live events.
Optimize Live takes place August 17-19, 2026, in Layton, Utah, a roughly 30-minute drive from Salt Lake City International Airport. In-person VIP attendance is capped at 15 seats, with early-bird pricing starting at $1,997, and virtual Zoom tickets are available from $750. Burton’s previous live training events have sold out without exception, and the current event is already reporting limited availability across both attendance formats. More information and registration options are available at www.OptimizeLive.com.