Iconic new hotel in Manhattan’s Times Square reflects the brand’s bold vision for the future of blended travel

ATLANTA, Sept. 2, 2026 /PRNewswire/ — Crowne Plaza by IHG, one of the world’s largest premium hotel brands and a pioneer in blended travel, today announced the opening of Crowne Plaza Manhattan Times Square, its new Americas flagship property. Situated in the heart of one of the world’s leading business and cultural capitals, the hotel serves as a powerful expression of Crowne Plaza’s reimagined premium stay experience, reinforcing its position at the forefront of hospitality for today’s blended traveler who combines business, leisure and personal time within a single journey. With half of its global estate now new or recently renovated, Crowne Plaza Manhattan Times Square represents the latest milestone in the brand’s transformation of its estate.

Developed by Al Rayyan Tourism Investment Company (ARTIC), one of the world’s leading hospitality investment companies, and managed by Highgate, the 22-story hotel brings new life to a New York landmark originally constructed for the 1964 New York World’s Fair. Today, the property offers 685 city-view guestrooms; spaces designed to support work, connection and relaxation; and a new bar and restaurant crafted to move with the rhythm of the city. Together, these elements reimagine the guest experience for a new generation of travelers and bring Crowne Plaza’s modern design approach to life. Locally inspired artwork and large-scale murals by Brazilian-born, Atlanta-based artist Tiago Magro further celebrate that spirit of reinvention.

Located steps from Times Square, Rockefeller Center, the Broadway Theater District and Central Park, Crowne Plaza Manhattan Times Square places guests at the intersection of business, culture and entertainment, offering immediate access to some of New York City’s most iconic destinations.

Ginger Taggart, Vice President, Brand Management – Global Premium Brands, IHG Hotels & Resorts, said, “Our new flagship hotel for Crowne Plaza represents a defining moment for the brand. Guided by our New Modern design philosophy, every aspect of the traveler experience has been thoughtfully developed to meet the needs of today’s blended traveler – from flexible social spaces and elevated food and beverage offerings to signature experiences that are truly tailored to what the next generation of guests expect. Crowne Plaza Manhattan Times Square represents our vision for the future of blended travel and ushers in the next chapter of our global growth.”

Tarek M. El Sayed, Managing Director and CEO of ARTIC, said, “Our ambition was to transform this landmark property into a distinctive destination that combines contemporary design, functionality and enhanced guest experiences. Working closely with IHG, we have reimagined the hotel while preserving its unique character, and we are delighted to see its new chapter begin as Crowne Plaza Manhattan Times Square. This transformation represents much more than a renovation; it reflects our long-term vision for the asset and our confidence in New York and the strong US hospitality market. At ARTIC, we invest with a long-term perspective, continually enhancing our properties, strengthening their competitive positioning and creating sustainable value. The United States remains a key market for ARTIC, and we see significant long-term potential to further strengthen our presence, while continuing to invest in our existing portfolio and pursue opportunities that support ARTIC’s long-term growth and diversification.”

Throughout the property, Crowne Plaza’s bold vision for modern hospitality comes to life through curated experiences, vast spaces and intuitive services fit for modern travelers. At the center of it all is Fifty-First Street Social, the hotel’s vibrant bar and all-day dining destination. Whether fueling up before a day of meetings, grabbing a casual meal between appointments or settling in for evening cocktails, guests can transition throughout the day in a space that mirrors the rhythm of the city. A 24/7 Marketplace offers elevated grab-and-go options and travel essentials for those on the move, while multiple large-screen televisions create an engaging atmosphere around the clock.

Signature programming includes the brand’s Weekly Socials, which unite travelers and locals through curated food-and-beverage offerings inspired by the destination, and Daily Rituals, featuring restorative morning and evening touches – from wellness-focused offerings to sleep-enhancing recommendations – that help guests make the most of their stay.

For business travelers and groups, the hotel offers flexible meeting and event spaces to accommodate small team sessions, while The Studio sets the stage for a more intimate setting for focused collaboration, just steps from the lobby. A dedicated Meetings & Events Concierge service ensures a personalized and effortless experience.

Located on the upper floors of the hotel, guests can retreat to the Manhattan Level, an elevated stay experience featuring expansive suites and thoughtfully designed guestrooms with sweeping skyline views. Residential-inspired comforts and purpose-driven design create inviting spaces to work, relax and recharge, offering a refined respite above the city.

At the pinnacle of the experience is the Broadway Suite, an exclusive penthouse retreat on the 22nd floor that provides a uniquely New York setting with an expansive terrace for milestone celebrations, special occasions and unforgettable stays.

With more than 400 hotels open globally and a pipeline of nearly 150 properties worldwide, Crowne Plaza continues to strengthen its position as one of the world’s largest premium hotel brands. The brand is expected to add more than 36,000 rooms in the coming years – expanding its global footprint by more than 35 percent – as it continues to broaden its portfolio and reinforce its position in blended travel.

To learn more about Crowne Plaza by IHG, or to book a stay, visit IHG.com or download the IHG One Rewards mobile app.

About Crowne Plaza by IHG

As one of world’s largest premium hotel brands with locations in city, airport, resort and suburban destinations, Crowne Plaza is perfectly placed to meet the needs of today’s guests, whether they are traveling for business, leisure, or a blend of both. For more information, visit www.crowneplaza.com, and connect with us on Facebook and Instagram.

About IHG Hotels & Resorts

IHG Hotels & Resorts (tickers: LON: IHG for Ordinary Shares; NYSE: IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 21 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes with over 160 million members, IHG has more than one million rooms across 7,000 hotels in over 100 countries, and a development pipeline of a further 2,400 properties.

• Luxury & Lifestyle: Six Senses, Regent, InterContinental, Vignette Collection, Kimpton, Hotel Indigo
• Premium: Noted Collection, voco, Ruby, HUALUXE, Crowne Plaza, EVEN
• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner, avid
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 400,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

About Al Rayyan Tourism Investment Company (ARTIC)

Established in 2003, Al Rayyan Tourism Investment Company (ARTIC) is one of the leading international hotel investment companies, with a portfolio comprising renowned and iconic properties in prime locations across the Middle East and Africa, Europe and North America.

A wholly owned subsidiary of Qatar-based Al Faisal Holding, ARTIC is engaged in real estate development, acquisitions and leasing, with a primary focus on the hospitality sector and hospitality-related services. The company invests across both emerging and developed markets, targeting metropolitan destinations with long-term growth potential.

ARTIC’s diversified portfolio comprises over 30 hotels in addition to more than 2,000 residential units and commercial spaces across its footprint.

For more details, visit www.artic.com.qa

About Highgate

Highgate is a leading global real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the largest owner and operator of hotels in New York City and the dominant player in major U.S. gateway cities including Boston, Miami, San Francisco and Honolulu, with a growing footprint in Europe, the Caribbean and Latin America. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. For more information, please visit www.highgate.com.

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SOURCE IHG Hotels & Resorts