Ketch, the AI Privacy Company, has been named a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for Privacy UX, positioning the company furthest in “Completeness of Vision” and highest for “Ability to Execute.” This recognition comes as Ketch continues to advance its data permissioning infrastructure, the foundation AI systems and enterprises need to enforce how consumer data can and can’t be used.

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Magic Quadrant for Privacy UX

Magic Quadrant for Privacy UX

Download a complimentary copy of the Gartner® Magic Quadrant™ for Privacy UX to learn more about the evolving privacy tech market and Ketch’s recognition as a Leader.

Ketch believes this recognition reflects a broader shift in how organizations must approach the consumer privacy experience. It’s a move away from inadequate cookie banners, disjointed preference tools, and lengthy request forms, toward a connected UX built on identity synchronization and real-time signal orchestration: the backend that carries every choice to every system holding a person’s data. Powerful privacy UX turns those interactions into a first-party data asset, with high-quality data that fuels growth, sharper analytics, and better AI performance.

“In the age of AI, where machines impinge on every aspect of our daily lives, it’s critical to remember that people–not agents–consent and choose what data a company can gather and use about them,” said Tom Chavez, Co-founder and CEO of Ketch. “We believe being named a Leader in the inaugural Gartner® Magic Quadrant™ for Privacy UX reflects the importance of making those moments frictionless for the consumer, and valuable for the business. With Ketch, privacy becomes a profit center: every signal Ketch helps a business collect is something it can put to work for personalization, AI, and growth.”

Permissioning infrastructure for risk mitigation and revenue growth

Ketch delivers privacy UX through a single permissioning infrastructure that unifies consent and preference, subject rights requests, and web trackers. Ketch believes its recognition as a Leader is fueled by three differentiators:

  • An identity-first architecture that resolves customer identifiers across devices, browsers, and platforms.

  • Real-time signal orchestration powered by a dynamic rule engine, enabling regulation-aware, automated management of consent and rights choices.

  • Privacy engineered as growth infrastructure, embracing PUX as an engine for zero and first-party data collection to support data activation, growth, and AI initiatives.

Ketch is honored to be included among the recognized vendors in this inaugural report.

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Gartner Disclaimer

Gartner, Magic Quadrant for Privacy UX, Shadrock Roberts, Stefan Dumitrescu, Bernard Woo, Published 6 October 2026

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About Ketch

Ketch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people’s data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers. Learn more at ketch.com.

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