SmartWave Plus Touch-Free Diaper Pail and Fold ‘N Store 3 Stage Baby Bathtub with Thermometer among the year’s most exciting baby and children’s products

Every product we make starts with a real problem parents face, and then we engineer a solution. Being recognized in two categories tells us that innovation is landing where it matters most.”

— Judah Bergman, Founder and President of Jool Baby

LAKEWOOD, NJ, UNITED STATES, August 24, 2026 /EINPresswire.com/ — Jool Baby is a finalist in two categories of the 2026 Baby Safety Alliance® Awards of Excellence, the longest running product competition in the baby and children’s industry. The Awards honor the most exciting new baby and children’s products on the market today, and this year Jool Baby earned recognition for both its nursery and bath lineups.

The two finalist products are:
Jool Baby SmartWave Plus Touch-Free Diaper Pail (Nursery category): a touch-free pail that opens with a wave of the hand and seals odor behind a double-seal trapdoor, in a beautifully designed, sleek and modern silhouette that looks great in any nursery. MSRP $99.99.

Jool Baby Fold ‘N Store 3 Stage Baby Bathtub with Thermometer (Feeding/Changing/Bathing category): a fold-flat tub that grows with baby from newborn to toddler (0–24 months), folds down to a fraction of its size for easy storage and travel and includes a built-in digital thermometer to keep the water at a comfortable temperature. MSRP $39.99.

“Every product we make starts with a real problem parents face, and then we engineer a solution,” said Judah Bergman, founder and president of Jool Baby and a Baby Safety Alliance board member. “The SmartWave Plus seals in odor with a touch-free lid, so parents never have to touch the pail, and the Fold ‘N Store bathtub grows through three stages with a built-in thermometer that takes the guesswork out of bath time. To be recognized in two categories tells us the innovation is landing where it matters most: in the everyday moments of caring for a baby.”

The Baby Safety Alliance Awards of Excellence recipients raise the bar by offering parents breakthrough products that help safeguard and care for baby. Winners are selected by an esteemed lineup of judges, including top names in media, retail, and safety, across eight distinct categories.

Three additional top honors will also be awarded: “Parents’ Pick,” “Best in Show,” and “Innovation.” Parents’ Pick is chosen by parents across the country, with voting open from August 24 through September 13 at babysafetyalliance.org/page/parents-pick.

“The Baby Safety Alliance Awards of Excellence are a testament to the level of innovation in our industry,” said Michael Dwyer, President of the Baby Safety Alliance. “This year’s finalists have made important advancements in quality and safety for baby and children’s products that will help make parents’ lives easier and give them added peace of mind.”

Winners in all 8 product categories as well as 3 special awards will be announced on September 19th at The Prego Expo in Phoenix, Arizona.


About Jool Baby
Founded in 2017, Jool Baby is the partner that helps parents find balance in the chaos with smart, affordable, and design-forward baby and potty training solutions that work. Built on innovation, value, and trust, Jool Baby is loved nationwide. Its award-winning product lineup ranges from a best-selling baby swing to safety-focused products such as cabinet locks, potty training solutions, diapering essentials, and bath products. Jool Baby products are available at major retailers including Target, Walmart, Babylist, Meijer, Amazon.com, TikTok Shop, and at joolbaby.com.

About the Baby Safety Alliance
The Baby Safety Alliance, formerly the Juvenile Products Manufacturers Association (JPMA), is the leading voice for baby and children’s product safety in North America. Established in 1962, its members represent approximately 95 percent of the prenatal-to-preschool product market across the United States, Canada, and Mexico. The organization advances safety through four primary pillars: advocacy, public education, independent product testing through its Verification Program, and philanthropy.

About the Baby Safety Alliance Awards of Excellence
The Baby Safety Alliance Awards of Excellence recognizes the products, services, and solutions in the prenatal-to-preschool market and serves as a key fundraiser for the Baby Safety Alliance’s philanthropic arm, the Baby Safety Foundation, which supports better outcomes for infants and toddlers. Initiated in 1989, the Awards of Excellence (formerly the JPMA Innovation Awards) is the longest running product competition in the baby and children’s industry.

Maria Olsson-Tysor
Global Media PR
maria@globalmediapr.com
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Jool Baby Fold ‘N Store 3 Stage Baby Bathtub with Thermometer

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