MUNICH, Sept. 1, 2026 /PRNewswire/ — The refreshed logo embodies a more unified, distinctive and elevated expression of Mytheresa, reflecting the brand’s curated vision of luxury across Womenswear, Menswear, Kidswear, Fine Jewelry and Life. Defined by clarity, elegance and timeless sophistication, the new identity creates a stronger and more recognizable brand presence while seamlessly adapting across every customer touchpoint.

“Luxury is timeless and so should be the identity that represents it,” says Francis Belin, CEO of Mytheresa. “Our evolved logo reflects who we are today and where we are headed, bringing greater clarity and elegance to our visual identity. This marks an exciting milestone as we continue to elevate the Mytheresa experience.”

From September 1st onwards, the refined logo will be introduced across all digital and physical touchpoints, including the Mytheresa website, the App, our retail stores and brand communications. The new identity reinforces Mytheresa’s position as the global leader for true luxury multi-brand retail and reflects the brand’s continued commitment to setting the standard for a unique luxury shopping experience.

Imagery:
https://we.tl/t-GuL8S7Hq6N0RiGnP 

Mytheresa PR Contact:
aaron.alexander@mytheresa.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-leading-luxury-digital-multi-brand-platform-mytheresa-unveils-an-evolved-visual-identity-with-the-introduction-of-a-refined-logo-marking-an-exciting-new-chapter-in-the-brands-continued-evolution-302866236.html

SOURCE Mytheresa