Acquisition marks Keeler Motor Car Company’s entry into the New Jersey market

TENAFLY, N.J., Sept. 9, 2026 /PRNewswire/ — Keeler Motor Car Company and Open Road Capital announce the recent acquisition of BMW of Tenafly from Penske Automotive Group. The transaction closed second quarter, 2026.

BMW of Tenafly, located at 301 County Road in Tenafly, New Jersey, has served BMW customers throughout Bergen County and the surrounding Northern New Jersey area. The dealership will continue operating under the BMW of Tenafly name at its current location.

With the addition of BMW of Tenafly, Keeler Motor Car Company’s portfolio grows to 10 dealerships across New York, Connecticut and New Jersey. Financial terms of the transaction were not disclosed.

New Jersey has been a natural next step for Keeler Motor Car Company. BMW of Tenafly’s spot in Bergen County adds a strong luxury market that fits well alongside our New York and Connecticut stores, and it gives us a solid base to grow from in New Jersey.

“We’ve had our eye on the New Jersey market for a while, and BMW of Tenafly was the right fit at the right time. It’s a well-run store with a loyal customer base, and we’re looking forward to building on what’s already there,” said Tim Batchelor, Co-Founder & Managing Director of Open Road Capital.

Customers can expect a seamless transition with the majority of the Tenafly team remaining in place.

“Our focus now is making sure every customer who walks through that door gets the kind of experience that keeps them coming back.” — Jesse Hord, CEO, Keeler Motor Car Company 

The acquisition follows Keeler Motor Car Company and Open Road Capital’s purchase of Lexus of Westport, Toyota of Westport and Audi Hawthorne from New Country Motor Car Group, which closed in February 2026.

About Keeler Motor Car Company

Keeler Motor Car Company operates dealerships across New York, Connecticut and now New Jersey, representing brands including Audi, BMW, Genesis, Honda, Mercedes-Benz, MINI and Toyota. Learn more at keeler.com.

About Open Road Capital

Open Road Capital is an investment firm focused on the automotive retail sector, based in Fairfax, Virginia. The firm partners with dealership operators to support growth through strategic acquisitions while allowing partners to maintain operational control. Learn more at openroadcapital.com or by contacting Jeff Edge at jedge@openroadcap.com; (281) 615-7717.

Media Contact

Peter Sheptak

(561) 309-8366

psheptak@openroadcap.com

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SOURCE Open Road Capital