The iconic New York fashion institution celebrates the milestone with exclusive brand collaborations, Fifth Avenue windows and special experiences honoring an enduring legacy

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NEW YORK, Sept. 10, 2026 /PRNewswire/ — Bergdorf Goodman celebrates 125 years as the defining destination for luxury fashion worldwide and an enduring New York institution. Since its founding in 1901, Bergdorf Goodman has built its legacy on an unmistakable point of view, bringing together extraordinary fashion, exceptional service and a spirit of discovery that has made the Fifth Avenue landmark a destination for generations of clients, designers and creative voices. Central to that legacy are the exceptional sales associates whose expertise, intuition and highly personalized approach have made them trusted partners to those generations of clients, many of whom have become part of the fabric of the institution itself. Deeply rooted in an extraordinary New York address and dynamic online platforms, Bergdorf Goodman’s global influence has long shaped the conversation around American luxury fashion with a distinct perspective recognized around the world.

“125 years is not merely a milestone, it is a testament to the enduring relevance of Bergdorf Goodman and our unwavering commitment to extraordinary luxury, unparalleled service and the customers who inspire us every day,” said Tracy Margolies, President, Bergdorf Goodman. “This anniversary belongs as much to our team members and visionary brand partners as it does to our history. Together, their passion, creativity, and dedication define this iconic institution today.” 

From its earliest days as an atelier to its evolution into a singular luxury destination, Bergdorf Goodman has consistently shaped the way fashion is discovered and experienced. The retailer has championed generations of designers, introduced customers to emerging talent and served as an important platform for brands as they established and expanded their presence with the U.S. luxury consumer. With a longstanding instinct for identifying and nurturing distinctive creative voices, Bergdorf Goodman has been a strong proponent of brands including Michael Kors Collection, Brunello Cucinelli, Diotima, Thom Browne, Tom Ford, Zankov among many others. Today, that spirit of curation and discovery remains central to the Bergdorf Goodman experience.

“Bergdorf Goodman has always maintained a singular point of view, serving as a trusted authority where fashion is both curated and celebrated,” said Linda Fargo, SVP, Fashion Office & Store Presentation, Bergdorf Goodman. “Our role has always been to discover and nurture extraordinary creative talent, bringing their visions to life within these historic walls and iconic windows. The magic of Bergdorf Goodman lies in honoring that rich heritage while constantly reinventing the luxury experience for the modern world.”

At the heart of Bergdorf Goodman’s 125-year story are the longstanding relationships it has built with the world’s leading luxury houses. Those partnerships, grounded in creativity, craftsmanship and a shared commitment to exceptional customer experiences, have resulted in countless exclusive collections, memorable moments, immersive windows and visual installations throughout the store’s history. The anniversary celebrates those enduring relationships while looking ahead to the future of luxury through a distinctly Bergdorf Goodman lens.

A VERY BERGDORF’S CELEBRATION
Throughout the season, customers will experience the anniversary across every touchpoint—from digital content and the Fall Fashion Book, to specially curated moments designed to reflect the creativity and individuality that have long defined Bergdorf Goodman.

At the center of the campaign is a series of intimate conversations with cultural figures whose lives and careers intersect with the retailer, including celebrity stylist Kate Young, famed designer Michael Kors, legendary actress Candice Bergen and industry awarded designer of Diotima and Proenza Schouler Creative Director Rachel Scott. Filmed at Bergdorf Goodman, this original content will roll out across brand channels, celebrating the retailer’s wide reaching influence and enduring legacy while spotlighting the voices who’ve shaped its history. 

125TH ANNIVERSARY WINDOWS
Bergdorf Goodman’s legendary Fifth Avenue windows, across the women’s and men’s stores, serve as a central canvas for the anniversary, transforming the facade into a celebration of the creativity, craftsmanship and partnerships that have shaped the retailer for generations. Drenched in a monochromatic palette of signature lavender, the visual displays feature historical imagery and celebratory branding to honor its rich heritage. The windows spotlight a selection of the best in Fall Fashion, continuing Bergdorf Goodman’s tradition of bringing fashion storytelling to life for customers and New Yorkers alike.

EXCLUSIVE 125TH ANNIVERSARY COLLECTIONS
To commemorate the milestone, Bergdorf Goodman has partnered with over 100 brands to offer an array of exclusive collections and special products spanning more than 850 unique styles. From beloved brand partners like Akris, who highlights evening-focused archive revivals in jewel tones, to Alaïa paying homage to Mr. Alaïa’s iconic 1982 Bergdorf Goodman show. Michael Kors Collection honors both the luxury retailer’s 125th anniversary and his own 45th milestone with a day-to-night capsule. Libertine joins in on the celebration with custom pieces depicting the building from Fifth Avenue and the grand foyer chandelier, while Schiaparelli will offer hyper-rare collector’s pieces with global exclusive exotics. Roger Vivier will debut an exclusive 10-piece capsule featuring an archival animalier and a crystal-encrusted Flower Strass bag adorned with 125 stones.

Customers will be able to discover a curated selection of anniversary exclusives across categories, with additional limited-edition launches and collaborations arriving throughout the season from coveted brands including Manolo Blahnik, Brioni, Brunello Cucinelli, Kiton, Creed, Verdura and many more.

ASSOULINE BOOK
Very Bergdorf, published this fall by Assouline, and with an introduction by Wendy Goodman, is a richly illustrated new volume that captures 125 years of fashion magic. Tracing the legend of New York’s iconic Fifth Avenue institution through more than 80 defining moments, the book delves deep into the creative forces behind this enduring mythology. Featuring exclusive, firsthand quotes from fashion’s premier talents, the book offers an extraordinary tribute to the institution, its fantastical windows and the singular glamour it has projected for more than a century.

CELEBRATING 125 YEARS
Bergdorf Goodman marked the anniversary with a celebratory evening at the store on September 9, bringing together customers, members of the fashion community, beloved brand partners, cultural tastemakers and friends of the brand to honor the relationships that have defined Bergdorf Goodman. Notable attendees included Chanel Iman, Charlotte Groenveld, Christopher John Rogers,Fern Mallis, Georgia Fowler, Isaac Mizrahi, Ivy Getty, Jason Wu, Kenya Jones Peltz, Michael Kors, Mary Leest, Meg Donnelly, Nicky Hilton, Nili Lotan, Olivia McDowell, Padma Lakshmi, Prabal Gurung, Rachel Zoe, Tina Leung, Will Peltz and Wes Gordon. Natalia Dyer, Bec Lauder and Hari Nef made a commanding arrival dressed in the Valentino new collection, featuring pieces created exclusively in celebration of the retailer’s milestone. Capping off the night, singer-songwriter Ravyn Lenae, dazzled in another Valentino ensemble, took the stage for a standout performance, treating guests to hits from her newly released album and bringing an effortless energy to the classic Fifth Avenue institution.

As this landmark milestone unfolds, Bergdorf Goodman invites customers to take part in the celebration—both online at BG.com and at the iconic Fifth Avenue store, where customers may even spot their deliveries arriving in a signature lavender van, custom-branded for 125. Guests can toast to the occasion at the BG Restaurant with a custom cocktail menu featuring celebratory drinks like the 125 Starlight Martini, Miss Bergdorf, The Chandelier, 1901 and more. Across the retailer’s channels, customers can experience firsthand the magic and extraordinary luxury that have defined 125 years of remarkable style.

ABOUT BERGDORF GOODMAN:
A New York landmark since 1901, Bergdorf Goodman represents the global pinnacle of style, service and modern luxury. With its rich history of showcasing leading and emerging designers, the iconic store at 5th Avenue and 57th Street—the crossroads of fashion—is a singular destination for discerning customers around the world. BG.com expands on Bergdorf Goodman’s heritage, showcasing coveted collections for men and women in an unparalleled online shopping experience. Bergdorf Goodman is part of Exemplar Luxury Group, the luxury collective uniting coveted brands with unrivaled customer experiences.

For more information, visit bergdorfgoodman.com or follow the brand on Instagram, YouTube and LinkedIn.

ABOUT EXEMPLAR LUXURY GROUP: 
Exemplar Luxury Group, formerly Saks Global, is the luxury collective uniting coveted brands with unrivaled customer experiences across Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. Driven by a relentless devotion to our customers and powered by our talented colleagues, we offer expertly curated product assortments, unparalleled service and personalized experiences across our integrated retail model. Through strong partnerships with the world’s most desired luxury brands and deep customer relationships enhanced by data-rich insights, Exemplar Luxury Group is committed to setting the standard of excellence for luxury retail.

Visit exemplarluxurygroup.com for more information, and follow Exemplar Luxury Group on LinkedIn.

Media Contact
chloe.dessel@exemplarluxury.com

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SOURCE Bergdorf Goodman