Topsort Expands Beyond Retail Media with Enterprise Commerce AI
Topsort is building AI-native technology to bring intelligence across monetization, discovery, and the decisions that
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Topsort is building AI-native technology to bring intelligence across monetization, discovery, and the decisions that power modern commerce
PALO ALTO, CA / ACCESS Newswire / September 22, 2026 / Topsort, the AI-native monetization infrastructure company for modern commerce, today announced its next evolution from commerce media toward a broader vision for Commerce AI.
Topsort began by applying machine learning to one of commerce’s most important decisions: determining what sponsored product to show, balancing relevance, advertiser performance, and retailer revenue across billions of auctions.
But advertising represents only one part of how a commerce business operates. Search, recommendations, forecasting, pricing, merchandising, and monetization are still largely powered by separate systems, each making decisions with only part of the picture.
AI creates an opportunity to change that by connecting intelligence across commerce rather than adding another AI feature to each individual system.
“Commerce media was our starting point, but the opportunity is much bigger,” said Regina Ye, CEO and Co-founder of Topsort. “The intelligence we built to understand products, shoppers, demand, and relevance can extend far beyond advertising. We believe the next generation of commerce will be AI-native at its core, and that’s what Topsort is building toward.”
From Commerce Media to Commerce AI
Topsort’s evolution builds on its experience powering billions of commerce decisions across more than 100 marketplaces.
The company is now extending that foundation toward a broader intelligence layer that can support decisions across discovery, ranking, personalization, forecasting, optimization, and monetization.
Rather than operating as disconnected systems, these decisions can be informed by a shared understanding of the business-its products, shoppers, demand, and goals.
This marks Topsort’s next chapter: from powering commerce media to building the intelligence infrastructure behind commerce itself.
The vision will continue at Topsort Fall Update 2026, taking place September 29-October 1, 2026, in Boston, under the theme “Commerce, Evolved.” Customers, partners, industry leaders, and members of the media can register at the Topsort Fall Update 2026 event page.
For more information, visit www.topsort.com.
About Topsort
Topsort is the AI-native monetization infrastructure company for modern commerce. Topsort helps retailers, marketplaces, delivery platforms and other commerce businesses build and operate monetization programs, from auction-based advertising to AI-driven decisioning across every commerce surface. Today, Topsort provides monetization infrastructure to leading enterprises across more than 40 countries, including Coles, JET, Avolta, and Falabella.
Media Contact
Topsort
Holly Zeng, Marketing Lead, Communications & Public Relations
pr@topsort.com
SOURCE: Topsort
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