Restaurant technology is entering one of its most significant periods of transformation, as advances in artificial intelligence and edge technologies reshape how restaurants operate and serve guests. To help enterprise QSR and fast-casual brands navigate these technology shifts, Qu has announced the appointment of restaurant technology pioneer Paul Rubin as Chief Product & Technology Officer.

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Qu Appoints Restaurant Technology Pioneer Paul Rubin as Chief Product & Technology Officer

Qu Appoints Restaurant Technology Pioneer Paul Rubin as Chief Product & Technology Officer

Rubin brings more than 30 years of experience building and scaling restaurant technology platforms, including founding Brink POS, one of the industry’s first cloud-based point-of-sale systems, and helping guide product strategy at PAR Technology. At Qu, he will lead the company’s product and engineering roadmap, helping accelerate innovation across its platform while advancing Qu’s vision for connected, AI-enabled restaurant operations.

“Restaurants don’t need more technology; they need technology that makes running their business simpler,” said Amir Hudda, CEO of Qu. “Paul has spent his career building products that solve real operational challenges, and he shares our belief that innovation should reduce complexity, not create it. His experience, product vision, and customer-first approach will be instrumental as we continue developing technology that helps restaurants move faster and operate more intelligently.”

Throughout his career, Rubin has worked with some of the world’s leading brands, such as Starbucks Coffee Company, Jack in the Box, Inc., and Kinko’s, helping them modernize operations in complex retail environments.

“After more than three decades in restaurant technology, I’m thrilled to begin this next chapter at Qu,” said Rubin. “What drew me to Qu is its ability to move quickly, stay close to customers, and consistently turn innovative ideas into practical solutions. Advances in AI, cloud computing, and edge technologies are creating new ways to solve restaurant challenges at scale. I believe that the best solutions are still ahead of us and together, we have an opportunity to help define the next generation of restaurant technology.”

Rubin joins Qu during a period of continued momentum as the company expands its newly launched Intelligent Commerce Platform to help enterprise restaurant brands simplify operations, connect critical technologies, and reduce the cost and complexity of deploying AI. Earlier this year, brands such as Shake Shack, Roy Rogers, and Bahama Buck’s, chose Qu’s unified platform to modernize point-of-sale, digital ordering, kitchen operations, and payment solutions.

About Qu

Qu is the intelligent commerce platform purpose-built for enterprise QSR and fast-casual restaurant brands. By unifying ordering, payments, guest data, and operations into a single platform, Qu helps brands simplify complexity, move faster, and turn every transaction into actionable intelligence. Learn more at qubeyond.com.

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