Playboy to Acquire Miami Hotel for Private Members Club Expansion
Playboy is under contract to purchase the Freehand Miami hotel in Miami Beach and intends to transform it into a private members club as a core component of its hospitality strategy. The $12.5 million deal is expected to close by…
Miami Fort Lauderdale, FL, November 9, 2026 — Playboy Enterprises Inc. has entered into a contract to acquire the Freehand Miami hotel, located in Miami Beach, Florida. The company plans to convert the property into a private members club, marking a significant move within its broader hospitality strategy.
The reported transaction value for the hotel acquisition is $12.5 million. This acquisition is positioned by the company as a key element in expanding its presence within the hospitality sector.
The purchase agreement stipulates an expected closing date of December 15. Further details regarding the specific operational plans or timeline for the transformation into a members club were not immediately available.
Story summarized from the original created by Allison Beck on www.miaminewtimes.com, see more information here.
Media gallery
